content marketing are intertwined, because it’s about building relationships. While advertising is front-loaded, brands can use content to address the customer’s concerns at every stage of their purchase journey. While an ad can help inspire a purchase, content can keep the customer in touch with the brand before, during and after the purchase.

Content marketing 

content marketing the art of communicating with your target audience without selling.

It is a permissive marketing approach. It involves creating valuable content to educate and entertain potential customers with the purpose of drawing them in. 

It comes in a wide variety of forms, including articles, blogs, newsletters, emails, quizzes, infographics, videos, …. 

Content marketing enables you to offer more value to your potential customers and make them more appreciative of your existence, so that you can turn them into faithful, paying customers. 

However, content marketing has allowed brands to be more useful to customers when they aren’t looking to buy; to become a useful part of their lives at every stage.

It’s more than marketing, it’s building relationships. It requires a bit of restraint and patience, but the rewards can be much greater in the end.

Marketers can find out which content strategies are working and invest more time and effort in those strategies to achieve better results. This can be done using analytics programs that show different aspects of sales and marketing campaigns as they are happening, including purchases, clicks, and links.

content marketing is 62 percent more cost-effective than traditional marketing and delivers three times as many leads.

Traditional advertising 

Advertising is about the quick sale. That’s why so many traditional advertisers have trouble adjusting to social media and attempt to apply the same broadcast/quick sale model.

We can find traditional advertising on Billboards, Newspapers, tv, Magazines, radio. 

Traditional advertising, often reaches consumers when they are doing something else, such as watching television, listening to the radio, or driving. It can distract people from their current activities or experiences. This marketing approach is also sometimes implemented in digital marketing efforts, such as pop-ups, social media ads, and pre-roll videos.

traditional advertising includes only information on the product or service it intends to sell. 

The disadvantage of renting an audience is that the audience does not belong to you, and you will eventually have to give it back once your paid period is over.

They do not encourage or ask for an immediate response. Traditional marketers just put information about certain products or services 

Traditional marketing campaigns are more static, they are difficult to tweak while they are underway. Marketers have to wait until their campaigns are over before they can start analyzing the results and make improvements to their strategies.

Published On: May 6th, 2020 / Categories: Content Marketing, Marketing Strategy /

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