From shelf to demand
Discover how an integrated digital experience — with educational content, a smooth user journey, and targeted visibility — helped elevate a local pharmacy’s performance in a competitive market
A Saudi pharmacy brand that originally relied entirely on in-store sales, with no real presence online. In an increasingly competitive market — and a shift in customer behavior toward browsing and buying online — the brand faced a clear challenge: how to evolve from traditional presence… to digital performance. The partnership with Wasl started with one goal: to build a new sales channel rooted in strategy, relevance, and experience — not just in design.
Objectives
- Launch a professional e-commerce platform that reflects the brand
- Improve visibility in search engines and local SEO
- Drive more engagement and inquiries through digital channels
- Create trusted, educational content to guide customers
- Explore new sales opportunities through data and experimentation
- Deliver a seamless and user-friendly shopping experience
Wasl’s Strategy
1. Launching a Full Digital Buying Experience
- Building a fast, mobile-first e-commerce site
- Organizing categories by customer intent (e.g., vitamins, skincare, seasonal health)
- Offering flexible delivery and in-store pickup options
- Streamlining the checkout experience to boost conversions
- Optimizing local search presence across Google Maps and search results
- Targeting transactional keywords with location-based intent
- Creating SEO-ready product and service pages
- Implementing structured data and optimized metadata for better indexing
- Writing simplified health content answering daily customer concerns
- Producing short-form videos that explain product usage and benefits
- Embedding content within product pages to reduce hesitation
- Sharing content on social channels to drive organic engagement
- Analyzing sales and visitor data to identify underutilized product potential
- Aligning promotions with seasonal health needs
- Repositioning certain items with new messaging and value-driven offers
- Creating dedicated campaigns for rediscovered high-opportunity products
Results & Impact
- Over 50% increase in sales within the first year of launching the online store
- 80% increase in website traffic and significant improvements in local search rankings
- 40% rise in online inquiries driven by content strategy and SEO
- 18% improvement in repeat purchases following UX enhancements
- Above-average video engagement and educational content reach
- Over 160% ROI from digital marketing efforts within the first two years